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If Innovation Foundation and Curator Jessica Rich are delighted to partner with the City of West Hollywood in presenting the work of Federico Solmi. THE GREAT FARCE is a series of site-specific digital films commissioned by the City of West Hollywood for the months of August and September 2018 on the tandem, 2-channel, digital billboard screens at both 8410 and 9039 Sunset Blvd. in West Hollywood. Federico Solmi’s Excerpts from THE GREAT FARCE airs at the top of each hour on the two screens at 8410 Sunset Blvd. and once every 15 minutes on the screens at 9039 Sunset Blvd. from 5am until 3am, August 1st-September 30th, 2018

Our political reality has become an eternal amusement theme park in Federico Solmi’s Excerpts from THE GREAT FARCE. Here, the world's leaders entertain, distract, and misdirect the world's population through spectacle. The videos are the result of Solmi’s elaborate creative process that combines traditional drawing and painting with gaming and digital technology. Scenes are recorded by an in-game camera. This first-person perspective affords us a garish hyper-realistic view that underscores every uncanny parallel Solmi makes to our current geopolitical funhouse.

 

Installation view of Federico Solmi's billboard project of The Great Farce

Installation view of Federico Solmi's billboard project of The Great Farce

Installation view of Federico Solmi's billboard project of The Great Farce

Installation view of Federico Solmi's billboard project of The Great Farce

Installation view of Federico Solmi's billboard project of The Great Farce

Installation view of Federico Solmi's billboard project of The Great Farce

Installation view of Federico Solmi's billboard project of The Great Farce

Installation view of Federico Solmi's billboard project of The Great Farce

Installation view of Federico Solmi's billboard project of The Great Farce

Installation view of Federico Solmi's billboard project of The Great Farce

Installation view of Federico Solmi's billboard project of The Great Farce

Installation view of Federico Solmi's billboard project of The Great Farce

Installation view of Federico Solmi's billboard project of The Great Farce

Installation view of Federico Solmi's billboard project of The Great Farce

Installation view of Federico Solmi's billboard project of The Great Farce

Installation view of Federico Solmi's billboard project of The Great Farce

Installation view of Federico Solmi's billboard project of The Great Farce

Installation view of Federico Solmi's billboard project of The Great Farce

Installation view of Federico Solmi's billboard project of The Great Farce

Installation view of Federico Solmi's billboard project of The Great Farce

Installation view of Federico Solmi's billboard project of The Great Farce

Installation view of Federico Solmi's billboard project of The Great Farce

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If Innovation Foundation and Curator Jessica Rich are delighted to partner with the City of West Hollywood in presenting the work of Federico Solmi. THE GREAT FARCE is a series of site-specific digital films commissioned by the City of West Hollywood for the months of August and September 2018 on the tandem, 2-channel, digital billboard screens at both 8410 and 9039 Sunset Blvd. in West Hollywood. Federico Solmi’s Excerpts from THE GREAT FARCE airs at the top of each hour on the two screens at 8410 Sunset Blvd. and once every 15 minutes on the screens at 9039 Sunset Blvd. from 5am until 3am, August 1st-September 30th, 2018

Our political reality has become an eternal amusement theme park in Federico Solmi’s Excerpts from THE GREAT FARCE. Here, the world's leaders entertain, distract, and misdirect the world's population through spectacle. The videos are the result of Solmi’s elaborate creative process that combines traditional drawing and painting with gaming and digital technology. Scenes are recorded by an in-game camera. This first-person perspective affords us a garish hyper-realistic view that underscores every uncanny parallel Solmi makes to our current geopolitical funhouse.

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